Client - National Army Museum, UK
Brief - Brand identity and subsequent advertising campaign for an exhibition about, and created by, soldiers from the 16th Air Assault Brigade serving in
the perilous Helmand province, Afghanistan.

A strong identity was developed into a very successful advertising campaign for the unique exhibition about an ongoing conflict the British Army were still involved in. A difficult subject matter that was likely to be very controversial and raw in the minds of the public, the entire visual identity had to remain impartial, objective and intriguing.
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