Client - Hong Kong Jockey Club
Brief - To create a visual identity that would become a style icon for a drug information centre in Hong Kong.

When The Jockey club were creating a drugs information centre, METbrand were charged with giving it an identity that was stylish, youth-orientated and desirable. The icon had to be strong and dynamic, while at the same time be seen to be offering friendly, impartial advice.

The visual identity was launched in a guerrilla campaign through various urban youth cultures which preceded a powerful ad campaign also by METbrand.
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